New Jersey Car Wash Latest Sponsor of Tyler Walker/Heffner Racing Team

Heffner Racing Enterprises and Tyler Walker are pleased to welcome Hackettstown, NJ car wash Scrub A Dub and its owner Kevin Keyes to the Heffner Racing family. Scrub A Dub recently signed on as marketing partner to help support the team and will receive sponsorship benefits and recognition including publicity, signage, and more.

In business since 1983, Scrub A Dub is currently undergoing extensive renovations, expanding from a self-service facility to include drive-through facilities, a detail center and additional upgrades. Renovations are expected to be completed early spring.

A former motorcross competitor, Keyes says he always been involved with motorsports, particularly sprint car racing, and knew he wanted to be involved with a top-notch team.

“Tyler is a great driver and Heffner Racing is run like a business. Mike [Heffner, team owner] and the team have the same goals in mind: hard work and winning races. Mike Heffner made me feel comfortable the first time we spoke and after meeting him and his team at the shop, I knew I had made the right investment. This is a winning team and I just wanted to be a part of it,” says Keyes.

Keyes said when evaluating the options for marketing his business, he considered more traditional options like yellow page advertising and radio commercials; but ultimately determined that partnering up with a sprint car team would be the best investment.

“Partnering with Heffner Racing is something I can market and will benefit me. Plus I enjoy it—even my business cards say ‘performance car wash’. It’s something I can get excited about—it’s a win-win,” says Keyes.

Married with a seven-year old son, Keyes also sees his new alliance as something he can do with his son, taking him to races and sharing his love of the sport.

“Sprint car racing is a passion of mine. It’s as raw as you can get--800-900 horsepower, a throttle, and a steering wheel. And you won’t find a better, more loyal or more knowledgeable following than sprint car fans,” concludes Keyes.

Scrub A Dub performance car wash is located at 20 Route 57, Hackettstown, NJ 07840. Phone number is 908-850-8555.

Become a fan of our Facebook page Scrub A Dub!

An excerpt:

Then there's Pam Pasquariello, co-owner of Pasquariello's Auto Shop in Northampton, Penn. She learned early on to prepare by investing in her own plow to save the expense of paying someone else, and she hustled to get customers' cars done before the storm hit.

Still, the shop had to close for two days. Pasquariello lost revenue, incurred additional expenses for six hours of plowing and postponed appointments, which caused a backup such that she had to turn away new customers until the shop caught up. That meant paying employees overtime and working extra hours herself.

With some frustration Pasquariello says: "Mother Nature always wins." No one will argue with that this winter.

Link to full article

Sean and Curt Michael were featured in Jerry Reigle's Sprint Car Notebook column in the January 26 edition of Area Auto Racing News. The brothers talked about their upcoming season together, with Sean serving as chief mechanic and Curt as driver for the Bill Gallagher-owned No. 5G 360 sprint car.

Tyler Walker has been ranked 12th for 2009 in the National Sprint Car Hall of Fame's annual North American 410 Sprint Car Poll.

Tyler Walker has been ranked 6th of the top ten winged sprint car drivers of the past decade for 410 sprints by Handy Racing promotions.

Excerpt:

6. Tyler Walker- Despite competing in just a couple of seasons in California during the decade Tyler Walker tallied 14 main event victories in 410 sprint car competition and claimed the 2009 Golden State Challenge King of California Series championship. During the '09 season Walker scored nine GSC wins to set an all-time single season win record with the series. Other highlights included picking-up the Chris & Brian Faria Memorial at Thunderbowl Raceway in 2008 & '09, as well as the inaugural Doug Fort Memorial in Santa Maria and the opening prelim night at the Dirt Cup in '09.

SEMA eNews Vol. 13, No. 3

An Excerpt:

GO EAST YOUNG MAN: Tyler Walker, the Golden State Challenge Series sprint-car champion in 2009, will race in Pennsylvania in 2010, driving Mike Heffner’s No. 27.

1/21/2010: Rob and Noll talk to the newest member of the PA Possee. Tyler is driving the #27 Sprint in 2010

York driver named sprint car rookie of year
Thursday, January 21, 2010
BY TODD HEINTZELMAN
For The Patriot-News

An Excerpt:

AUTO NOTES

Tyler Walker will return to racing in central Pennsylvania. Walker was recently hired to drive the Mike Heffner No. 27. Walker earned the "King of California" title last season winning many races there. That team will not operate this season. Walker won a feature during Speedweek competition at Big Diamond Raceway in 2000 driving Bob Stewart's famous Apple Chevrolet No. 12. He holds several track records at Port Royal Speedway. Heffner, of Allentown, has had many top drivers in his cars since becoming a car owner last year including Sean Michael, Keith Kauffman and Craig Dollansky.

By Brad Vores, Jan. 21, 2010

An Excerpt:

Pit Stops

Tyler Walker will come east next month to race a 30-race schedule for Heffner Racing Enterprises after spending the past few seasons racing the Golden State Challenge in California. Walker’s first race will be the Icebreaker at Lincoln Speedway.